On Saturday, March 23^rd, Music Changing Lives (MCL) and the California Health Collaborative – San Bernardino County Tobacco Control Program (CHC – SBCTCP) will hold a powerful community dialogue to address underage tobacco sales taking place in the Town of Apple Valley. This exclusive event is a call to action for parents, students, and local residents to join the conversation and discover how they can play a part in standing against tobacco. The event will be held from 12pm – 2:30pm at the United In Christ Baptist Church located at 13580 Nomwaket Rd., in Apple Valley.

More than an informative session, this event is an invitation for residents to actively engage in a meaningful and creative dialogue about cultivating a healthier community. Exciting activities include the Apple Valley Against Tobacco poster art contest, the premiere of a compelling music video by MCL youth sharing their perspectives on the impacts of tobacco, and presentations from key speakers representing MCL and CHC.

Josiah Bruny, CEO & Founder of Music Changing Lives, emphasized, “One of the key reasons MCL is part of this campaign is to protect our youth.  Cities and towns across our region need tobacco retail licensing (TRL) policies to prevent retailers from selling tobacco products to underage youth, potentially exposing them to a lifelong nicotine addiction. Local TRL policies can be adapted to meet the unique needs of our communities such as restricting them from selling tobacco products within 1000 feet of youth sensitive areas. As we continue to survey tobacco retailers in different cities, we continue to find stores willing to sell tobacco to our kids. This is unacceptable and detrimental to the health and well-being of future generations.”

To attend the event, community members can RSVP at https://1l.ink/BXB4H7D. A complimentary lunch will be provided for all guests who join in on the conversation.

The March 23 conversation marks the second event in a 3-part series hosted by Music Changing Lives and the California Health Collaborative -San Bernardino County Tobacco Control Program in the campaign, Apple Valley Against Tobacco. The first event took place in February and served as a significant platform for advancing campaign initiatives by fostering collaboration among stakeholders, disseminating crucial information, and mobilizing community support for tobacco prevention efforts. The recent event featured key speakers, including Bruny, who discussed the impact of music programs on youth development and substance abuse prevention, while CHC highlighted the importance of community collaboration in addressing underage tobacco sales.  The California Health Collaborative – San Bernardino County Tobacco Control Program participated and shared strategies on how to combat sales to youth and enforce regulations.

For more information about Music Changing Lives and its initiatives, visit www.MusicChangingLives.org or call 951-992-0721.

The California Health Collaborative is a nonprofit 501(c)3 organization committed to enhancing the quality of life and health of the people of California, particularly the underserved and underrepresented. Learn more at www.healthcollaborative.org.