As the rate of hate crimes continues to increase in California, Gov. Gavin Newsom announced additional funding, resources and guidance designed to protect impacted residents.

Allocations include $91.4 million to 173 local organizations across the state to support victims, provide resources, and facilitate anti-hate prevention measures. The first major statewide media campaign entitled “CA vs Hate” with print, radio, and digital ads will run in English, Spanish, Chinese, Vietnamese, Tagalog, Korean, Tongan, Mixtec, and Hmong. The campaign will focus on traditionally hard-to-reach communities. And a letter to all public-school leaders in California highlighting the legal responsibilities to ensure ethnic studies curricula are appropriate and do not reflect or promote bias, bigotry or discrimination.

“An attack on any of our communities is an attack on everything we stand for as Californians,” said Newsom in a press release. “As hate-fueled rhetoric drives increasing acts of bigotry and violence, California is taking action to protect those who are targeted just for being who they are. We’re bolstering our support for victims and anti-hate programs and tackling ignorance and intolerance through education to prevent hate from taking hold in our communities.”

The announcements come on the heels of a Southern California shop owner being shot and killed because a rainbow pride flag hung outside her clothing store. In the first month since the Governor launched the “CA vs Hate” hotline, there have been 180 reports of hate acts across California.