Tag: Black Girl Magic
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“Black Girl Magic,” Brand Loyalty Propels Black Buying Power Toward $1.5 Trillion
African-American women’s consumer preferences and brand affinities are resonating across the U.S. mainstream, driving total Black spending power toward a record $1.5 trillion by 2021, according to African-American Women: Our Science, Her Magic, a Nielsen report released today. Self-made and self-reliant, the number of businesses majority-owned by Black women grew 67% between 2007 and 2012, ...